How Pickles & Co. evolved

Founder Helen began hairdressing at the age of 14 as a Saturday girl and dived straight into the industry as soon as she finished school. With her extreme dedication and talent from day one, she qualified as a hairdresser and moved on to with the likes of Toni & Guy in her early adult life. She started off as a colour technician and went on to train in Manchester and received the highest score of 99% for her 6 week course. Thus becoming the only hairdresser to offer both hairstyling and colouring services at Toni & Guy. Helen embarked on multiple courses both in Manchester and London’s Academy, becoming a strong stylist for shows and shoots of all shapes and sizes.


While working with the Academy in Manchester, she was asked to work as a Toni & Guy tutor for NVQ students and older stylists, bringing all the latest hairdressing techniques from London’s Academy and implementing them in Birmingham. Whilst here, she developed a passion for hair extensions and hair design, which was driven by the idea that you can change how someone feels and looks through hairstyling. She began working from home, and soon became very popular amongst her customers and in the nearby areas. She successfully set up a shop of her own within 6 months of leaving Toni & Guy. This was how Pickles & Co came into being and the salon has gone from strength to strength ever since. Based in the Jewellery Quarter in Birmingham, Helen now specialises in professional hairdressing for weddings and events, with a keen eye for men’s hairdressing and hair extensions.

About Pickles & Co.


We are an award-winning salon based in the heart of Birminghams famous Jewellery Quarter. We established ourselves in 2011 starting up in a small shop on the side street. After building up a strong clientele we are now based in a new large stylish building just off Caroline street.

Our talented team specialise in joico hair colours which enables us to do unique colour work whilst keeping your hair healthy. Our specialities include balayage, hair extensions hair styling and barbering. We aim to provide value for money by offering you high standards of professional haircutting. 

Meet the Pickles



Starting in the industry at the age of just 14 she has a wealth of experience under her belt. Having worked for Toni & Guy and excelling in her training Helen went on to develop her passion for hairdressing and Pickles was created.


Helen's pro tip: 

Follow @picklesandco



Meet our barber Tom... 

Tom's pro tip: 

 Follow @barnetsandbeards



Gavin has been in the industry for 16 years and loves all things bright and beautiful; he is often found skipping, dancing and singing around the salon! He especially enjoys working with bold colours and ladies short hair - creating fun and unique styles.


Gavin’s pro tip: “Get into a routine with your hair and use good quality products! Let your hair be your crown!!”

 Follow @gavlarr9876

Young Hip Female



Sophie has been training as a junior for two and a half years now, with experience in salons from Dudley to the Jewellery Quarter. She loves doing different styles of highlights and experimenting with blowdries.

Sophie's pro tip: "Keep your colour looking beautiful and your hair healthy by using the right shampoo for you."

Follow @picklesandco



Loren has been with the salon from day one and had had a huge part in making Pickles what it is today. With a constant eye for detail and her award winning styling techniques she is very popular. Specialising in hair-ups and styling with a passion for fun pastel colours

Loren's pro tip: 

 Follow @hairbyloren

Young Hip Female


Amy first started in the hairdressing industry at the young age of 14 and has developed a passion for big transformations and technical hairdressing. She is usually found downstairs, covered in bleach and painting away! 


Amy’s pro tip: "Remember to be realistic when it comes to colouring your hair! Rome wasn’t built in a day and neither was box black to blonde!"

Follow @picklesandco

Based in the Jewellery Quarter in Birmingham, Helen and her team of hair experts specialise in professional hairdressing for weddings and events, with a keen eye for men’s hairdressing and hair extensions.

All our hairdressers are fully qualified, with years of experience. We not only hire trained hairstylists but also choose only those who are willing to learn and improve.